Criteria versus Objective

Criteria versus Objective

Decision models have three major components; goal, objectives, and alternatives. Some people use "criteria" instead of "objective." There is no "right" or "wrong" term, just different interpretations. When you look at the literature on AHP you find both, for example this good wiki descriptionuses "criterion" and it is hard to find the word objective anywhere. Others only use Objective. The more models we build the more we understand why using "objective" results in better models.

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Elements of a Good Decision Model

Elements of a Good Decision Model

Goal: The final purpose or aim; the end toward which effort is directed. Objectives: Something that ones efforts or actions are intended to attain or accomplish. Alternatives: Allowing or necessitating a choice between two or more things. A good decision model has a clear goal (i.e. to delimit the problem), measurable objectives, and alternative choices with some way to quantify the "best ones."

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