Decision models have three major components; goal, objectives, and alternatives. Some people use "criteria" instead of "objective." There is no "right" or "wrong" term, just different interpretations. When you look at the literature on AHP you find both, for example this good wiki descriptionuses "criterion" and it is hard to find the word objective anywhere. Others only use Objective. The more models we build the more we understand why using "objective" results in better models.Read More
If you are new to the concept of decision modeling and/or decisionAccelerator, or just need a refresher, we suggest you watch the following tutorials in order.
Seems like a no-brainier, but this obvious statement "Goals and Objectives are key to effective decision models" is not always followed or understood when people build decision models. Words are just words for some, but words are important (and their meaning) when structuring a good/logical model.Read More
Goal: The final purpose or aim; the end toward which effort is directed. Objectives: Something that ones efforts or actions are intended to attain or accomplish. Alternatives: Allowing or necessitating a choice between two or more things. A good decision model has a clear goal (i.e. to delimit the problem), measurable objectives, and alternative choices with some way to quantify the "best ones."Read More
In a recent model, a client was using population, growth, and historical performance as decision criteria. We suggested thinking of these criterion as "objectives" -- there is a fine line between criteria and objective, but there is a difference.Read More
This post discusses the importance of getting the “Objectives” right in a decision model. The three elements of a model are the Goal, the Objectives, and the Alternatives or choices. The Objectives in a model define what we want to achieve in order to reach the Goal.Read More
Introduction to decision analysis; is a basic discussion of the decision modeling framework we use to engage decision stakeholders and accelerate many different types of group decisions. There are three types of decisions we model with this process, these include Yes/No decisions, choosing among alternatives, and prioritizing multiple alternatives.Read More