Selecting the right product portfolio

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hierarchy_of_decisions_in_a_product.png

Focus, focus, optimize...

Recently we implemented a series of incremental decision models with a client in order to select the right products for entry into their new product development pipeline. They had the classic problem of too many good ideas and not enough resources. Which projects should they do, which ones should they kill?

This is an illustration (above) of the four levels of the process that was designed to answer the most basic of questions about a business and incrementally narrow the list of possible development candidates:

  • Where should we focus?

  • What should we start?

  • What order should we do them in?

  • How do our constraints impact when we can start?

  • What did we learn? (when we are done)