Investment fund prioritization: deciding where to invest

Investment fund prioritization: deciding where to invest

We've been working with a large European venture fund to determine their optimal portfolio of investment opportunities. The modeling concept is based on the work we have been doing prioritizing strategy, markets, customers, product requirements, and new product project portfolios. It is based on the idea that these decisions are influenced by objectives or decision criteria.

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Collaborative new product development supply chain

Collaborative new product development supply chain

When we think of supply chain, we think of manufacturing and the problem of various materials suppliers feeding a chain that leads to the manufacturing of goods. The same supply chain concept is applied to product development today with the ever increasing complexity of technology products and global market distribution. We called this a development supply chain. Typically this is characterized by customers and suppliers of product development teams that lead to the integration of sub-components into a system at the end of the chain closest to the final customer.

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Reconcile MKTG and ENG... what we want vs. what we can do

Reconcile MKTG and ENG... what we want vs. what we can do

Recently, we’ve been working with a client to solve the classic problem between marketing and engineering functions; reconciling customer/market needs (i.e. requirements) with the budget and resource constraints of an already stretched engineering organization. How do you reconcile what is wanted by marketing/customers with what can be done by engineering with their available resources within the expected delivery time frame?

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Failure of perception, not of performance

Failure of perception, not of performance

Where do your schedule target dates come from? Are they fact or fiction?

In our experience, schedule target dates (i.e. the point in time which something is needed to be delivered) are difficult to determine. They should be driven by customer demand/needs, but all to often they are artificially generated by either top management or external partners in the case of co-development projects.

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Unmanaged fuzzy-front-end

Unmanaged fuzzy-front-end

What is wanted versus what can be delivered? A failure to reconcile. Rarely are engineering resources involved in the critical step of reconciling what is wanted with what can be delivered. The Marketing (or product) Requirements Document (MRD or PRD) is written and basically "tossed over the wall" to Engineering, who also typically ignores what they are not interested in, or don't want to do, or don't have the resources to do... and at the end of the day the resulting product is a function of what can be done versus what is really needed (by the customer).

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Optimizing the financial performance of your product portfolio

Optimizing the financial performance of your product portfolio

At the highest level it seems there are four broad areas that impact the $ success of a company's product portfolio: Whether or not products accurately target the "right" customers and/or market segment(s), Whether or not the "right" product is being developed for and delivered to the "right" customer, Whether or not the product is being delivered to the customer at the "right" time, Whether or not the product is delivered at or under budget

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Mapping strategy to execution

Mapping strategy to execution

All to often we see the translation of strategy to execution fail. Tremendous amounts of time and executive effort go into creating and articulating strategy, yet the broad vision and directional guidance that this effort is supposed to generate tends to get "lost in translation" when it is handed down to the operating units to execute. In our work with executive teams we've developed a mapping approach to making this connection.

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Incremental misinterpretation of a corporate vision by the cascading hierarchy

Incremental misinterpretation of a corporate vision by the cascading hierarchy

A major problem in organizations is theincremental misinterpretation of a corporate vision by the cascading hierarchy of executives/managers/supervisors and workers as they attempt to translate a relatively abstract vision and strategy into specific "on-the-ground" tactics for each Function, Department and specific job within the organization. In other words, are the "ground level" tactics an accurate "reflection" of (i.e., are they aligned with) the vision/strategy?

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