Project Rubicon
A five-engineer team, a microinverter built into the cable, and a working prototype in under six months
Core thesis. The product a team ships is decided long before the engineering is done — by the conditions leadership sets, the customers the team listens to, and the schedule it runs against. Project Rubicon put five engineers in the right conditions, pointed them at a customer-defined target, and reached a working proof of concept in under six months. The parent company chose not to commercialize it. The method still did exactly what it is built to do.
July 1, 2026·36 pages